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The Advantages of Being Small
It's easy to see your small business status as a disadvantage. Whether you are a one-person show or have a handful
of employees, life may seem tougher for you than the CEOs of Fortune 500 companies.
If you need market research, you can't just tell your secretary to call Jones and have him put his crew on the job.
When you need new advertising copy, you can't speed dial that firm with whom you have a standing relationship or
kick it to your in-house team with a brief email. No, more often than not, you get to do it yourself. Sometimes
that's just a time-sink on the work end. In other cases, you are forced to learn a new skill from scratch in order
to get the job done. You get to be a jack-of-all-trades while hoping you don't end up a master of none.
That can be trying. To be honest, it can be downright depressing on those late evenings when the in-box is still
stuffed and there's no end in site. Oh, to be a corporate CEO with a multimillion dollar gold parachute and
month-long Caribbean vacations that you can write off because you did stop by your bank in the Caymans,
huh?
Well, take some solace in being the little guy. You can do a few things that the big boys can't even dream of
accomplishing. You have a few advantages and when you learn to harness their power, you might not regret being the
owner/president/cfo/janitor/data entry specialist at all.
Let's look at the two "biggies." As a small business, you have unbelievable speed and a great opportunity to take
advantage of creative impulses and new ideas. The other articles in this section will discuss each of these in
depth.
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