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The Advantages of Being
Small
It's easy to see your small business status as a disadvantage.
Whether you are a one-person show or have a handful of
employees, life may seem tougher for you than the CEOs of
Fortune 500 companies.
If you need market research, you can't just tell your secretary
to call Jones and have him put his crew on the job. When you
need new advertising copy, you can't speed dial that firm with
whom you have a standing relationship or kick it to your
in-house team with a brief email. No, more often than not, you
get to do it yourself. Sometimes that's just a time-sink on the
work end. In other cases, you are forced to learn a new skill
from scratch in order to get the job done. You get to be a
jack-of-all-trades while hoping you don't end up a master of
none.
That can be trying. To be honest, it can be downright
depressing on those late evenings when the in-box is still
stuffed and there's no end in site. Oh, to be a corporate CEO
with a multimillion dollar gold parachute and month-long
Caribbean vacations that you can write off because you did stop
by your bank in the Caymans, huh?
Well, take some solace in being the little guy. You can do a
few things that the big boys can't even dream of accomplishing.
You have a few advantages and when you learn to harness their
power, you might not regret being the
owner/president/cfo/janitor/data entry specialist at all.
Let's look at the two "biggies." As a small business, you have
unbelievable speed and a great opportunity to take advantage of
creative impulses and new ideas. The other articles in this
section will discuss each of these in depth.
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