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How to Outline Your Grant Business Plan
Telling you how to develop a complete business plan is just not the same as showing you exactly what needs to be
included in one. Below is exactly what you need to include in your business plan so that you have a decent place to
start. Here is a quick guide to what you will need in your company's business plan:
The executive summary: The executive summary is what introduces your business strategy to the reader and
probably is the most important section for lending institutions. If you can't convince a grant provider in the
first two or three pages that you've got a viable business proposal for them to listen to and that you're not going
to leave without some funding to help you get started. This summary is also important as a communication tool for
employees as well as any potential customers who need to understand your goals and ideas.
A brief section on company startup: This section of your business plan is where you must clearly explain the
origins behind the company's creation and how you or your business associate came up with the idea to start your
business.
Your Business’ goal: You will have to use this section to explain in a few paragraphs your short and
long-term goals for the company. How fast do you think it will grow? Who will be your primary customers.
Biographies of the management team: This section will be used define your management team and their purpose.
This section should include information such as the names and backgrounds of lead members of the management team
and their respective responsibilities.
The service you plan to offer: This is where it is a must that you include a key piece of information that
needs to be included in this section; which will be a discussion of how your pharmacy actually differs from every
other business on the market.
The market potential: This is the section where you will really want to remember that you've got to convince
these people that what you're doing is large and growing. You'll need to do some research for this section.
The marketing strategy: This is the section where you will have to ask yourself how you plan to tell the
world you're open for business. For example, questions like; “Will you rely exclusively on word of mouth which is
not a good plan unless you've already got a reputation? Will you advertise in print, television or on the Web or
all of these? Will you use online marketing tools like search optimization, to get your company listed on search
engines and advertised on other Web sites? You'll also need to include how much you plan to spend on
marketing.
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