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Small Business Success Strategies

• Consider Freelancing, Seriously!
  
  Consider Freelancing, Seriously! Instead of looking to make a deal with an advertising agency, you should consider finding a freelance copywriter. These solo acts specialize in writing marketing...
• Creating A Business Plan
  
  Creating A Business Plan You could just decide to take a shotgun approach to marketing. Flying by the seat of your pants and making adjustments and new plans as you go. Not only would this be hard to...
• Creating A Marketing Plan
  
  Creating A Marketing Plan One of the most important parts of a business plan is the marketing plan. How exactly are you going to lure customers to your business and persuade them to buy what you have...
• Doing Market Research
  
  Doing Market Research What's market research? According to the American Marketing Association, marketing research is the systematic gathering, recording, and analyzing of data about problems relating...
• Finding Marketing Inspiration
  
  Finding Marketing Inspiration On Madison Avenue, they search out the best and the brightest creative minds to work in advertising agencies. They look for people with a knack for finding a new or...
• Finding Your USP
  
  Finding Your USP Finding your USP isn't a strategy. It's a necessity. It's also a prerequisite for everything else you'll do. Every bit of promotion will depend on isolating your USP. The USP is your...
• Getting The Words Right
  
  Getting The Words Right If you haven't already, you will eventually notice that there is a common theme running through most of the small business marketing tactics we're discussing. Words. And not...
• Gotta Have Guarantees
  
  Gotta Have Guarantees If you live in the United States, you can't hear the words "I guarantee it" without thinking of the guy from Men's Warehouse. The men's clothier has made its name on the back of...
• Writing Your Own Copy
  
  Writing Your Own Copy If you are bound and determined to to your own copywriting, by all means, go for it. However, be aware that unless you already have an education and experience in writing...
• Your Logo Is Your Face
  
  Your Logo Is Your Face What's the most immediately recognizable part of a person? In most cases, it's their face. We even refer to whole human beings as "faces" from time to time (as in "faces in the...