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Tips For Cutting The Best
Deal
In order to jump-start your bargaining talents, here is a list
of some basic principles to use when trying to cut a deal.
Consider trade. If you offer something from which the
other party might benefit, see if you can work out at least
part of the deal in trade. You can run trade numbers off your
retail prices, which can cut down out of pocket cash
expenditures while simultaneously improving the bottom
line.
Be reasonable. The best way to kill a price negotiation
is to come out swinging to hard. If something costs one hundred
bucks, offering ten dollars won't do anything but irritate your
counterpart. You want bargains, but you can't expect to get
something for nothing.
Have no fear. This is probably the most important
bargaining tip. Too many people are simply reluctant to ask
about a price break. It's almost as if they feel it will be
insulting or will somehow reflect upon them negatively. Get rid
of that attitude! You are simply looking out for your
money.
Have limits for compromise. If your negotiation involves
a little give and take, that makes perfect sense. However, you
don't want to give up so much that it undermines the overall
effectiveness of your marketing plan. You never want to
compromise effectiveness just to save a few dollars.
Develop a habit. Remember your filtering question? The
one thing you need to ask yourself every time you are about to
reach for that checkbook? That is going to help you develop a
pattern and habit of seeking out better deals than those
originally offered. You are looking for a way to save money
while maintaining effectiveness at all times!
Distinguish between real deals and empty hype. Getting a
free coffee mug when you buy a month's worth of advertising
does not represent a real deal. Sure, it's a free mug, but that
was probably coming your way no matter what. Obviously, most
examples of this phenomenon aren't quite so obvious. However,
there are many sales people who will attempt to seduce you into
spending more than what you need to spend by offering heaps of
"free bonuses" that probably don't provide you with a great
deal of real value.
In other words count your pennies and spend wisely.
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