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Tips For Cutting The Best Deal
In order to jump-start your bargaining talents, here is a list of some basic principles to use when trying to cut a
deal.
Consider trade. If you offer something from which the other party might benefit, see if you can work out at
least part of the deal in trade. You can run trade numbers off your retail prices, which can cut down out of pocket
cash expenditures while simultaneously improving the bottom line.
Be reasonable. The best way to kill a price negotiation is to come out swinging to hard. If something costs
one hundred bucks, offering ten dollars won't do anything but irritate your counterpart. You want bargains, but you
can't expect to get something for nothing.
Have no fear. This is probably the most important bargaining tip. Too many people are simply reluctant to
ask about a price break. It's almost as if they feel it will be insulting or will somehow reflect upon them
negatively. Get rid of that attitude! You are simply looking out for your money.
Have limits for compromise. If your negotiation involves a little give and take, that makes perfect sense.
However, you don't want to give up so much that it undermines the overall effectiveness of your marketing plan. You
never want to compromise effectiveness just to save a few dollars.
Develop a habit. Remember your filtering question? The one thing you need to ask yourself every time you are
about to reach for that checkbook? That is going to help you develop a pattern and habit of seeking out better
deals than those originally offered. You are looking for a way to save money while maintaining effectiveness at all
times!
Distinguish between real deals and empty hype. Getting a free coffee mug when you buy a month's worth of
advertising does not represent a real deal. Sure, it's a free mug, but that was probably coming your way no matter
what. Obviously, most examples of this phenomenon aren't quite so obvious. However, there are many sales people who
will attempt to seduce you into spending more than what you need to spend by offering heaps of "free bonuses" that
probably don't provide you with a great deal of real value.
In other words count your pennies and spend wisely.
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